OLFACTORY BRANDING · UK

We design the scent your space is remembered by.

Doré Scent is the official UK distributor of Scent Company, bringing an Italian fragrance house's 20 years of olfactory branding to hotels, clinics, showrooms and gyms across Britain. Every space has a scent it deserves. We find it.

Explore the collection Take the scent quiz

HOTELS & RESORTSFITNESS & WELLNESSDENTAL & MEDICALAUTOMOTIVE SHOWROOMSRETAIL & HOSPITALITYCORPORATE HQHOTELS & RESORTSFITNESS & WELLNESSDENTAL & MEDICALAUTOMOTIVE SHOWROOMSRETAIL & HOSPITALITYCORPORATE HQ

WHY SCENT MARKETING

Sight fades. Sound fades. Scent doesn’t.

Smell is the only sense wired directly into the brain’s limbic system, the seat of memory and emotion. Every other design choice fades. This one doesn’t.

20+

Years of Scent Company's heritage in olfactory branding, from Florence to Britain.

3,000+

Fragrances in the Scent Company library, ready to test in your space.

100%

Hypoallergenic and CLP/REACH compliant, batch after batch.

SECTORS

Built for the space you run.

Luxury hotel lobby with a professional ambient scent diffuser beside reception

Hotels & Spas

Welcoming receptions, saunas, steam rooms and amenities scented with your brand's signature.

Fitness

Energising aromas that support focus and make the gym memorable.

Dental Clinics

Calming, hypoallergenic fragrances that ease patient anxiety.

Auto Showrooms

Premium olfactory identity for large spaces, matched to the brands you showcase.

Retail & Boutiques

Stores shoppers remember by nose, not just sight.

Corporate HQ

Offices that smell like the brand, not the printer room.

Restaurants & Bars

An aroma that arrives before the menu does.

Photo: spa treatment room or waiting area, soft natural light

Spas & Beauty

Calm that guests can smell from the waiting room.

Photo: staged show home living room, natural light

Real Estate & Show Homes

A scent that helps a viewing feel like home.

Photo: bank branch or financial services reception, clean minimal interior

Banks & Financial Services

Branches that feel as trustworthy as they look.

CRAFTSMANSHIP

Two cities, one fragrance.

A perfumer's flat-lay workspace with fragrance vials, evoking the Florence atelier

Florence: the vision

Every composition begins with master perfumer Sileno Cheloni, trained in Renaissance perfumery, creator of signature scents for Gucci, Harrods and Baglioni Hotels & Resorts. He starts each fragrance from a memory or an emotion, never a formula.

Fragrance production equipment representing the manufacturing craft of Grasse, France

Grasse: the craft

Every composition is then produced in Grasse, France, the historic capital of perfumery, hypoallergenic and backed by a CLP/REACH compliant safety data sheet, batch after batch.

Read the full story →

HOW IT WORKS

From first conversation to lasting impression.

Consultation

We talk through your space, your audience, and the atmosphere you want to create.

Scent testing

A shortlist from the Scent Company library, or a fully custom composition, tested in your actual space.

Installation

The right diffusers, sized and placed for your space, from one room to a whole HVAC system.

Maintenance

Scheduled refills and servicing, so the fragrance stays consistent long after installation day.

THE COMPOSITION

A fragrance unfolds in three acts.

Every ambient fragrance moves through three phases in the air, each with its own moment to shine.

APPLIEDTIME IN THE AIRDISSIPATES

0 TO 15 MIN

Top notes

The first impression, light and quick to fade within minutes of walking in.

In Acquabella: Melangola, Bergamot, Cardamom, Cloves

15 MIN TO 2 HRS

Heart notes

The true character, emerging as the top notes fade and carrying most of the visit.

In Acquabella: Cedar Wood, Precious Wood, Patchouli, Vetiver

2 HRS AND BEYOND

Base notes

What lingers, slow to fade and still on fabric long after everything else has gone.

In Acquabella: White Musk, Amber, Sandalwood

THE COLLECTION

A few favourites to start with.

View full collection →

Acquabella

Fresh, spicy.

Amber Patchouly

Amber, woody.

Amber Vanilla

Vanilla, amber.

Aromatic Fig

Fruity, aromatic.

Aromatique Epicee

Aromatic, spicy.

Bamboo

Floral.

NOT SURE WHERE TO START?

Take our two-minute scent quiz.

Find your fragrance match

FROM THE JOURNAL

Notes on scent marketing.

All articles →

Premium retail showroom interior with clean modern lines, illustrating an ambient scenting environment

How Scent Marketing Increases Dwell Time in Retail

The longer a customer stays, the more likely they are to buy. Scent is one of the quietest ways to extend that time.

Luxury hotel lobby interior with warm lighting, illustrating a hospitality signature scent environment

Why Hotels Are Investing in Signature Scents

Guests forget what a lobby looked like. They rarely forget how it smelled.

A perfumer's flat-lay workspace with fragrance vials and dried botanicals, evoking Sileno Cheloni's Florence atelier

Sileno Cheloni: The Nose Behind Our Fragrances

In perfumery, a 'Nose' is a title earned, not given. Sileno Cheloni has spent a career proving why.

WHERE OUR FRAGRANCE LIVES

Four SeasonsBaglioni HotelsMandarin OrientalThe Ritz-CarltonSix SensesWaldorf AstoriaGritti PalaceJW MarriottPark HyattPorscheLand RoverMercedesJohn LewisPan Pacific LondonThe Londoner HotelTechnogymFour SeasonsBaglioni HotelsMandarin OrientalThe Ritz-CarltonSix SensesWaldorf AstoriaGritti PalaceJW MarriottPark HyattPorscheLand RoverMercedesJohn LewisPan Pacific LondonThe Londoner HotelTechnogym

LET’S BEGIN

Let’s talk about your space.

Book a consultation